Academic Research

Academic researchers have relied on GazeTracker™ as a core component of their research labs for over 15 years.   Over that time, GazeTracker has gained a reputation for being easy to learn while offering the power and tools needed to get results quickly.  In today’s world it is important for researchers to be able to focus on their core research, and GazeTracker gives them the results they need, without getting in the way.

Flexible experiment design

GazeTracker has the flexibility to not limit your experiment design along with a variety of features designed help get the information you need.  GazeTracker supports a wide variety of eye trackers – including both head mounted and remote eye trackers that run as high as 2000Hz, so you can choose the best eye tracker for you without needing to relearn analysis software.  GazeTracker lets you use still images, videos as well as recording anything that runs in Microsoft Windows® – all at millisecond accuracy.

Supports collaboration

Once your experiment has been designed, GazeTracker won’t limit how you choose to record participants.  GazeTracker has the ability to import sessions from multiple computers, so collaborating between multiple computers or multiple sites will not be a problem.  Every license of GazeTracker comes with access to free analysis-only copies, so you can record on one computer and analyze on any number of computers without the need to buy additional licenses.

Powerful analysis

LookZones, also called areas of interest, are used to highlight things you are particularly interested in and are a key component of most academic eye tracking research.  GazeTracker is continually first to market with innovative LookZone technologies and offers some of the most powerful LookZones in the industry.   GazeTracker’s best in class Moving LookZones track objects of interest on the screen so, you don’t lose any data.  Conditional LookZones can change based on how the participant is moving through the study, and automatic LookZones are created automatically around any element on a web page.  We have long realized that adding accurate LookZones can be one of the most time consuming and tedious tasks of eye tracking research and have continued to lead the way in ease of use.

GazeTracker has a variety of outputs to help you convey your message.  These outputs include visualizations such as heatmap, spotlight, contour and 3D.  On top of that GazeTracker will calculate statistics for a single participant or across multiple participants or stimuli.  If you want access to the data, GazeTracker can output the raw gaze data, along with calculated fixations and more than 45 key measures of your experiment, including statistics pertaining to pupil diameter, fixation count, fixation duration duration and LookZone data.  This can either be output directly to Microsoft ExcelTM or in a format that can be easily imported into SPSS or other statistical packages.

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